Ecommerce marketing is the practice of driving top-of-funnel traffic to convert into sales and customers. And there are many ways to travel about it.
- eCommerce Search Engine Optimization
- Content Creation and Promotion
- Social Media Marketing & Advertising
- PPC Management and Remarketing
- Multimedia and Email Marketing
From that specialize in organic traffic and SEO to using Facebook or Google ads to drive targeted traffic, you’ll mix and match paid strategies with non-paid strategies beat an attempt to work out which mix converts the foremost people.
But not marketing strategy is even static. As marketing tactics and marketplace algorithms evolve, so too must your strategy so as to win the very best return on ad spend – also as return on operating costs related to non-paid strategies like SEO.
You may have once heard: “If you build it, they’re going to come.”
It’s an excellent quote, from an excellent movie.
Unfortunately, when it involves ecommerce marketing, this notion is totally false. once you build it, they don’t necessarily come.