Digital marketing, often known as online marketing, is the promotion of brands through the internet and other kinds of digital communication in order to engage with potential clients. As a marketing channel, this comprises not only email, social media, and web-based advertising, but also text and multimedia messages. Digital marketing is defined as any marketing campaign that uses digital communication.
All marketing initiatives that involve an electronic device or the internet are referred to as digital marketing. To engage with present and potential customers, businesses use digital channels such as search engines, social media, email, and other websites.
You can reach a broader audience with digital marketing than you could with traditional means, and you can target the prospects who are most likely to buy your product or service. It’s also generally less expensive than traditional advertising, and it allows you to track results on a daily basis and pivot as needed.
Types of Digital Marketing
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Search Engine Marketing
- Affiliate Marketing
- Native Advertising
- Marketing Automation
- Email Marketing
- Online PR
- Inbound Marketing
- Sponsored Content
- Mobile App Marketing
What does a digital marketer do?
Digital marketers are in responsible of raising brand awareness and generating leads across all of a company’s digital channels, both free and paid. Social media, the company’s own website, search engine rankings, email, display advertising, and the company’s blog are all examples of these channels.
To accurately measure the company’s performance across all channels, the digital marketer normally focuses on a distinct key performance indicator (KPI) for each one. A digital marketer in charge of SEO, for example, measures “organic traffic,” or traffic that comes from users who accessed a page of a company’s website through a Google search.